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Personalised URLs (or pURLs)
Personalised URL marketing is a powerful add-on to direct mail and email campaigns.
The convenience and personalisation of an online response channel can see response rates soar.
Personalised URLs (or pURLs) are a valuable resource for linking recipients to further relevant information from other marketing media that has a fixed amount of realty - like direct mail, emails, and QR Codes extending your already personalised and relevant communication.
pURLs Services
We can link your recipients to a personalised web address (I.e. www. yourdomain.com.au/john.smith), prompting interaction with relevant information, questionnaires, subscriptions, downloads, registration forms, or any other electronic content.
Studies show that by simply including a pURL with the person’s name on a direct mail piece, response rates can increase by as much as 30% - or more when integrated in a well executed cross-channel campaign. And once directed to their highly relevant site, with very little effort, visitors are interacting with your business, and you are learning more about their interests and preferences.
